Boris is a seasoned business development and sales professional with extensive experience working across multiple continents where the focus has always been to drive growth and to help expand.
Born and raised in Sweden and once completed his Military Service, Boris ended up in Switzerland where he in 2009 completed his university studies of International Business in Hospitality Management. This is where he started honing his sales and people skills working with some of the best 5 star hotels in locations such as Miami and Dubai and with world renowned companies such as Emaar Hospitality.
The foundation of hospitality brought him into the luxury consumer and industry goods sector where he was thrown into deep sea with the goal to expand regional and international sales and marketing operation alongside admin and recruitment related tasks.
Moving forward 5 years, the opportunity came long in 2019 to move to Singapore and join Asia’s largest sports media property – ONE Championship. Once again the task was commercially focused which meant to be in charge of partnerships for the top tier athletes within the organization.
With years of experience, a vast network and because of the pandemic, the decision was made to start his own sports consultancy agency and to assist brands from various industries to find the right marketing partnerships within the sports and esports sector.
2022 started off with a bang and Boris is now the CBO of Go2NFT with a clear mission to lead the growth and business development efforts of this project in order to showcase the proof of concept.